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Bloor Cinema Release: Alive Inside

July 25, 2014

Alive Inside Poster

After picking up the Audience Award for Best Documentary at this year’s Sundance, Alive Inside is opening at the Bloor Hot Docs Cinema in Toronto this weekend, and will be playing multiple times until July 31st.  Showtimes and tickets are right here.

Directed by Michael Rossato-Bennett, the film follows Dan Cohen, the founder of the nonprofit organization Music & Memory.  The charity brings iPods and headphones to seniors suffering from Alzheimer’s, as well as people with mental illness and other physical disabilities, using playlists loaded with their favourite songs to help unlock the memories and feelings that are trapped inside their minds.

The results are remarkable to watch unfold, poignant scenes of people who have been lost inside themselves regaining their basic identities and coming alive once again.  The undeniable power of using music to help treat Alzheimer’s is supported by people like Dr. Oliver Sacks and Bobby McFerrin, who are both featured in interviews, but convincing governments the importance of funding these programs is where the real struggle begins.

An inspirational testament to the profound power of music, Alive Inside is a very moving and also vital documentary that will hopefully help inspire change, both in the ways we care for our elderly and how we appreciate and use music.  More details on Music & Memory can be found right here.

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